What the score measures
The five parts measure a brand's public presence: what it publishes, the story it tells, the attention it gets, the audience it builds, and the revenue that presence supports.
DBM has built a large business but publishes almost nothing about itself. It leads its field in revenue and holds the ENR #1 steel-erector ranking through Schuff. Because it publishes so little, the score comes out low.
Why the score holds up
Built from public evidence
The score is built from DBM's own sites, filings, and the public record. It is not a survey, so there is no sampling and no lag.
Scored against peers
DBM is scored against other steel firms on the same five parts. A 33 means the same thing for every firm in the field.
Every point has evidence
We can show the evidence behind any number. It traces back to a page, a filing, or a ranking.
Each score is tied to something DBM can track. When DBM does the work, the number changes and the next score reflects it.
Behind each score
Each score is built from evidence DBM can verify, plus what those public sources show.
Raising a score
Narrative Ownership is the cheapest score for DBM to raise. It measures how well DBM tells its own story.
Stating the story DBM already has
What we promise
We promise a direction we can test.
We score again on a schedule
Every quarter, or after a big event: a campaign, a leadership change, a merger. Each new score shows what changed on all five parts.
We give ranges and timeframes
DBM moves the number it can check, and the next score picks up the change. We commit to a range and a timeframe, not a single number promised by a date.
We show how the weighting works
Distribution Power counts for 25%, the most. Monetization counts for 15%, the least. Ten points on Distribution moves the total more than ten points on Monetization.